When designing and selecting promotional products for your brand, careful thinking and brainstorming are essential. Your products should match with the person’s needs. If you design the product that is not useful for a person then why he should keep this? It will not more than a waste for them.
One can understand this with below-mentioned examples so if they are deciding to order promotional stuff in the future. If you are designing promotional pens to give in some seminar, it will be useless because it is the age of technology and most of them will bring laptops or smartphones with them instead of papers. Instead of giving them a pen or pencil with your brand logo, switch the promotional item with mobile phone holders that stick to the back of the phone and make it easy to hold.
Are you brainstorming about what to give to doctors in the promotional campaign? You order a bunch of different medicines to cure headaches, flu, inflammation, and other illness. Have you ever think that doctors will do to these tablets. They will wait to use the pills until they feel some illness. If this is your plan, then you are wasting your money. Try to give them clinical pads with your brand name, brand logo, and address printed on it so they can use it to diagnose the treatment for patients. If you are some car insurance company, offer visitors a USB device or a headset according to your budget for promotional products.
If the person did not like to keep your promotional products then the money, you invested for this purpose will go into the loss and your target of spreading awareness about your brand will not be achieved.